

#MAGAZINE HEADLINE EXAMPLES SERIES#
I read through hundreds of headlines, and distilled the 10 formulas that are proven to work.įor each formula, I collected a series of headline examples. Make people curious.įor today’s post, I used BuzzSumo to analyze the 10 most shared posts on popular blogs. Millions of blog posts are published each day. Competition for reader attention is tough The average click through rate on Twitter, for instance, is only 1.64% ( source, 2012), so 98 out of 100 people may read only your headline, and fewer than 2 of them click through. That’s before the internet amplified distractions and shortened our attention spans. These figures are often quoted to prove the importance of headlines.īut these figures are wildly optimistic because they originate from the era of print advertising. You might have heard that 8 out of 10 people read a headline, and the other 2 people read the remainder of a text. You want to help your readers.Īfter three days of trying different versions, you STILL haven’t found a headline that sounds good enough. “Next time someone tells Bronx girls to take off their hoops, they can just say they’re dressing like a congresswoman,” she tweeted.Does writing headlines give you a headache? Meanwhile Representative Alexandria Ocasio-Cortez arrived in a white pantsuit and gold hoop earrings. One of the two first Native American congresswomen inaugurated, Representative Deb Haaland, wore a Pueblo dress and moccasins. Some examples included Representative Rashida Tlaib, who whore a traditional Palestinian thobe. Among the record-breaking number of women sworn in, several of them incorporated clothing and accessories that not only honored their respective cultures but sent a visual message of more diverse representation among U.S. Congress inauguration was collectively a celebration of culture and representation, told through fashion. See: Melania Trump’s "I really don’t care, do u?" jacket or Nancy Pelosi’s red Max Mara coat memes. Siriano was the perfect partner to bring this full-skirted, tuxedo-jacketed creation to life because of his always inclusive approach to fashion and, as Porter explained, “he was the first person who understood that everybody wears clothes-not just size zeros.” While Porter is not the only celebrity to debunk dressing norms in 2019-Ezra Miller, Billie Eilish, and Jonathan Van Ness each have their own approach to nonconforming personal style-his choice to wear a tuxedo gown to the most anticipated red carpet of all awards season sent an especially powerful message about the freedom of expression.įashion has historically played a supporting role in politics, whether intentionally or inadvertently. “I believe men on the red carpet would love to play more,” he told Vogue of the look that stunningly questioned the societal norms of so-called masculine and feminine dressing. In the upcoming election year, expect plenty more examples of fashion-as-communication to emerge.Īhead revisit 10 of the most memorable fashion headlines of 2019.Īs a whole, red-carpet style in 2019 was impressive and imaginative, but it was actor Billy Porter that challenged the status quo when he arrived at the Academy Awards last February wearing a custom Christian Siriano tuxedo gown. And occasionally, the strongest political power flex doesn’t happen while wearing a tailored suit, but rather a traditional thobe or moccasins. Plus, the most glamorous style moments of 2019 proved that the red carpet is a place to challenge norms. For example, while Chanel continues to transition to a new era following the loss of Karl Lagerfeld, Rihanna (also known as the world’s richest female musician) is less than a year into building her own fashion empire. The one conclusion you can be sure of: The biggest fashion news of this past year is an indication of what to look out for 2020. And though there’s no comparing impeachment proceedings and climate strikes to runway shows, within fashion there’s been a number of moments that have earned worldwide attention this year and possibly, for better or worse, shifted the industry.

They’re the kind that you remember and can recall exactly where you were when you heard them first they’re stories you’ll probably tell your grandchildren one day. The headlines out of 2019 were, in a word, wild.
